Chowgirls

For twenty years, Chowgirls has been a leader in sustainable catering solutions in the Twin Cities. During the COVID-19 pandemic, events companies saw sharp declines in business, and thus Heidi and Amy saw an opportunity to pivot their business into three new subbrands to better serve their customers. With a fresh approach came a desire to update Chowgirl’s existing brand identity to better reflect the family of brands and Chowgirls fun and festive personality.

Our team worked on the rebrand from start to finish, starting with brand strategy all the way down to collateral & web design. It was a pleasure to help usher this well-respected brand into a new era with a set of tools that will hopefully serve them for years to come.

Client: Chowgirls
Agency: ALC
Role: Art Direction, Brand Strategy, Design, Photo Art Direction