TARGET: WILD FABLE

American retail behemoth Target has more than 45 private label brands designed to serve consumers of all ages and backgrounds. One of the largest is Wild Fable, a brand dedicated to the Gen Z consumer that stays on top of the trends so you can have the latest looks at attainable price points.

While working as an Art Director/Designer at KNOCK, Inc., I was a part of the team that was responsible for bringing Wild Fable to life across Target stores, capturing on-trend looks for in-store signage.