Ox Cart Rooftop

Ox Cart Rooftop was a top-tier destination for summertime fun in the Lowertown neighborhood in Saint Paul, Minnesota. Overlooking landmarks like the Saint Paul Saints stadium and Mears Park, the Rooftop was known as a convivial place to throw back a couple beers with friends while enjoying all summer in the city had to offer. While serving as the Marketing Manager for Madison Restaurant Group, I led the charge to rebrand the Ox Cart Rooftop to reflect the celebratory spirit of the bar. Through a new logo and marks, updated menu designs, a new website, and updated photography, we brought the Ox Cart Rooftop into its next era.

Client: Madison Restaurant Group
Services: Brand & Identity Design, Illustration