Red Wing Heritage: Spring/Summer 2021

Red Wing Heritage’s SS21 collection was inspired by the textures and colors of nature, featuring classic Red Wing silhouettes in deep marine blues and buttery yellow leathers. To showcase the collection, our team concepted an on-location photo shoot in the desert of New Mexico – but the COVID-19 pandemic had other plans. Shot in June of 2020, our team had to pivot during an incredibly uncertain time for our industry. We scrapped our original shoot plan and worked to orchestrate a shoot that not only would produce beautiful imagery, but also keep our cast and crew members as safe as possible during a tenuous time in the world. Conducted with a bare-bones crew social-distancing at a local cactus shop, we captured the essence of the desert without leaving the state of Minnesota.

Client: Red Wing Heritage
Agency: ALC
Role: Photo Art Direction, Production