Target is an industry leader when it comes to inspiring their guests – a great effort goes into making sure that guests see themselves reflected on the walls of their local Target store.

I’ve had the good fortune to work with KNOCK, Inc. as an Art Director & Designer since 2021, where I’ve had the privilege to work on store experience marketing for Target’s Apparel & Accessories categories. Our team leads the development of in-store signage for Target’s many owned apparel brands, including Wild Fable, Universal Thread & A New Day. I focus on my energy on sign strategy, design, casting & photo art direction for the store environment, with an overarching goal of making guests feel seen and inspired.

Client: Target
Agency: KNOCK, Inc.
Role: Art Direction & Design