Vasque: Fall/Winter 2020

In the tumult of the digital age, many consumers find themselves yearning to spend their time away from screens and in the great outdoors. Vasque Footwear, a legacy hiking brand, had identified that their customers were largely city dwellers who wanted to get outside every day – which didn’t always mean climbing 14ers but instead a lunchtime walk with a dog or exploring city green space. With this sentiment in mind, our team concepted a campaign that spoke to the “everyday outsider” – those valued feeling the sun on their face and the breeze in their hair, even it meant venturing out closer to home.

Client: Vasque Footwear
Agency: ALC
Role: Photo Art Direction, Production, Design