Vasque: Spring/Summer 2021

In the landscape of the COVID-19 pandemic, many consumers sought refuge in the great outdoors. Identifying that their customers were developing new habits and interests, legacy hiking brand Vasque Footwear developed a product line specifically targeted to those seeking solace in time spent outside. To capture the collection, we hit the miles of parkways and urban green space in Minneapolis to showcase the product’s versatility and ultility.

Client: Vasque Footwear
Agency: ALC
Role: Photo Art Direction, Production