Lora Hlavsa

Lora Hlavsa is an artist, designer & art director living and working in Minneapolis, MN, USA.

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Painting
2026
Older

Illustration
The People’s Pantry
The Quarantine Diaries
Minnesota Timberwolves
Mill City Running
Minnesota Lynx (coming soon)
Margaret A. Cargill Philanthropies (coming soon)

Design & Art Direction
NEMAA Art-A-Whirl 2026
Chowgirls
Target: Apparel & Accessories
Red Wing Heritage
Vasque Footwear

Chowgirls / Branding & Identity

Index

For 20 years, local catering company Chowgirls has dominated the Twin Cities scene with their sustainable approach to creating memorable and delicious events. But during the COVID-19 pandemic, the small but mighty catering company had to make a serious pivot — and decided that their new business approach probably justified a brand pivot as well.

As leader of the ALC team, I worked with Chowgirls to develop a new family of brands that reflected their new segmented business offerings. Starting with refining the “mother” brand of Chowgirls, we created 4 new “children” or subbrands that are born of the same DNA but have their own distinct personalities. This was an all-encompassing project that spread across all touchpoints, including brand strategy & visual identity, packaging, web design, social media, and photography.

Services
Strategy
Visual Identity
Brand Guidelines
Art Direction
Surface Pattern Design
Web Design
Illustration

Team
Creative Director: Ari Lamb
Art Director: Lora Hlavsa
Designer: Gabe Schmidt
Web Designer: Luke Finsaas