Lora Hlavsa

Lora Hlavsa is an artist, designer & art director living and working in Minneapolis, MN, USA.

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Painting
2026
Older

Illustration
The People’s Pantry
The Quarantine Diaries
Minnesota Timberwolves
Mill City Running
Minnesota Lynx (coming soon)
Margaret A. Cargill Philanthropies (coming soon)

Design & Art Direction
NEMAA Art-A-Whirl 2026
Chowgirls
Target: Apparel & Accessories
Red Wing Heritage
Vasque Footwear

Vasque / Clarion ‘88 Seeding Campaign

Index

To launch their throwback 1988 boot, Vasque Footwear wanted to make a big splash — so we dove into the archives and built a campaign that celebrated the history of the Minnesota hiking brand. A key component of the strategy was to seed the boot to social media influencers, creating an unboxing experience that was tinged with nostalgia and the urge to post to Instagram. Taking inspiration from the archives, we designed a box and filled with goodies like custom-illustrated stickers, a postcard featuring a vintage Clarion ad, and a pair of the boots themselves. The result was a barrage of social media buzz around the release of the new boot from influencers that grew into a brand-led social media campaign around the release.

Services:
Design
Art Direction
Illustration
Copywriting
Photography

TEAM:
Ari Lamb, Lora Hlavsa, Zoe Lamb